Project Introduction
Branding and print campaign materials for a national race series connected to the Credit Union Cherry Blossom Ten Mile Run, including sponsor media kits, posters, and direct mail pieces supporting a children’s hospital fundraising effort.
the challenge
Credit Union Miracle Day needed campaign materials for a national race series connected to the Credit Union Cherry Blossom Ten Mile Run.
The creative had to capture the energy and visibility of a major DC event while clearly communicating its larger fundraising purpose. Materials also needed to feel professional and credible for sponsors and partners without losing the excitement that made the event engaging to supporters.
our solution
I created a collection of branded print and outreach materials supporting the race series and its fundraising campaign.
The work included: • A printed sponsor media kit • Campaign posters • Direct mail pieces • Supporting event and promotional materials
Together, these pieces created a professional campaign system that connected event branding, sponsor communications and nonprofit fundraising.
the result
The final creative gave the race series a stronger and more consistent visual foundation across its outreach materials.
The campaign connected the visibility and excitement of a nationally recognized race with the larger purpose of supporting children’s hospitals, helping Credit Union Miracle Day present that mission more clearly to sponsors, donors and partners.
