As an Art Director experienced in brand management, graphic and web design, and dynamic digital marketing campaigns, my strengths range from brand positioning to organic lead generation. I have dramatically increased online engagement and awareness through the deployment of multidisciplinary marketing teams.
My passion is in creative brand positioning and dynamic collaborations to increase impressions and engagement. I work tirelessly to implement innovative approaches to outreach and brand awareness. Core competencies include:
► Graphic Design
► Responsive Web Design
► Search Engine Optimization (SEO)
► Email Marketing Campaigns
► Social Media Management
Department of Public Works – DC Government | Communications Specialist | 2019 – Present
As the Communications Specialist, I serve as web editor and manage the department’s social media presence. Additionally, I plan, design, and produce collateral including print publications, multimedia, video content, photography, exhibits, logos, and signage.
► To ensure brand continuity on all social media channels, I create annual social media plans and corresponding monthly calendars to guide the marketing team.
► Tasked with increasing impressions and engagement for DPWDC social media accounts, I implemented campaigns resulting in an additional 2K organic followers, and 2.5M annual impressions.
► I create electronic newsletters that are delivered to more than 30K DC residents and an internal newsletter delivered by email and text message to all DPW employees.
► Additionally, I manage all procurements for the Office of Communication, on behalf of the Press Information Officer.
► I photograph and create videos for all press conferences, trainings, and events.
Better Ced Than Done Marketing & Design | Creative Director // Founder // CEO | 2011 – Present
As the Creative Director, Founder and CEO, I work with clients to establish corporate identities, including optimizing their web presence with fully responsive designs and search engine optimization. I also design promotional materials to market a variety of events for a diverse clientele.
United Planning Organization | Print and Digital Communications Manager | 2017 – 2019
In this role, I developed and installed a new corporate identity, having revamped the organization’s web presence, and launched newly designed promotional materials.
► I managed social media strategies and developed targeted email and social media campaigns to raise awareness and increase engagement and donations for two key initiatives. This work resulted in a 21% increase over previous years.
AFYA, Inc. | Graphic Designer | 2016 – 2018
I created a new web presence, utilizing a responsive design approach, interactive features, and search engine optimization. I also facilitated and provided graphics for multiple proposals for federal RFPs.
Seamon Corporation | Senior Graphic Designer | 2015 – 2017
As a Senior Graphic Designer, I created web and print graphics for healthcare organizations across the country, including The Chesapeake Regional Information Center for our Patients (CRISP), The Office of the National Coordinator for Health Information Technology (ONC), and the National Institutes of Health (NIH).
► I created web applications, infographics, interactive tools, and whiteboard animations to explain new healthcare regulations.
Westar Distribution | Graphic Designer | 2013 – 2016
In this role, I designed web and print graphics for an international shipper of specialized auto parts, including catalog covers and convention materials.
SW Design School | Design Teacher | 2016
I trained a group of 15 students in basic graphic design and photo editing principles.
Visions Ink | Graphic Designer | 2013 – 2015
As a graphic designer, I managed a team of freelance artists in creating high-quality deliverables for clients such as Johns Hopkins FCU and Howard University.
Darnell’s Mocha Lounge | Marketing Manager | 2010 – 2015
I managed the brand identity and promoted events with flyers, business cards, posters, and other print material. I also managed the social media campaigns using Facebook, Twitter, and WordPress.
Starvin’ Artist Design Studio | Production Artist | 2012 – 2013
I worked as a freelance contractor, creating web and print graphics for large and small businesses.